About Features Reviews Community Screenings Archives Studios Home
July 2005
The Momentum Experience News

Back to Page 1

Momentum Announcement

The Momentum Experience marries the live urban theater model with the traditions of African-American filmmakers who self-distributed in the early 1900s, such as Oscar Michaeux. Momentum will offer an enhanced entertainment component to the price of each ticket. From a live concert performance by soundtrack artists to a cast meet-and-greet to a comedy pre-show, each feature presentation will be preceded by a unique added-value attraction for ticket holders.

“Distribution of our films has been a long-standing dream of mine. While this team has enjoyed success in the Hollywood film and television industries, we understand the void that exists in our community as it relates to independent African-American voices,” explains Martin, a managing partner. “To implement this dynamic exhibition plan will be both a personal triumph for all involved and a collective triumph for black filmgoers everywhere.”

“To lift as we climb is a sentiment that is close to my heart,” insists Underwood, an investing partner. “The Momentum Experience carries with it a rich legacy and captures the urban film community’s desire for self-determination. I’m anxious to lend my support both in front of and behind the scenes to execute this new model, and am excited by the potential for real change.”

The company plans to release 4-5 films with pre-shows per year in top urban markets. Content will generate from several avenues, including the independent production companies of the principals and acquisitions from like-minded filmmakers and production entities.

"Taking back control of our images, instead of asking someone else to distribute them for us, is a simple, yet liberating idea", explains Steed, co-founder and COO. "Nia and I, and our dynamic partners and investors, want to tap into the wealth of talent in independent urban cinema and finally give these filmmakers a safe haven to tell their stories."

Ava DuVernay | Ellene Miles
The DuVernay Agency
ava@dvapr.com | ellene@dvapr.com

Back to Page 1

Terms of Use | Privacy Policy